Lake Media Attempts to Restore Credibility

The Lake Sun Leader and Lake Media, scrambling to restore lost credibility, has announced the formation of a ‘citizens advisory board’. The stated purpose of this board is for members of the community to meet with the tabloid’s staff and editors to help determine what stories are covered and how they are reported.

This is ironic, considering that the editorial staff at the Lake Sun has banned several such citizens from commenting on their articles via Facebook, including myself. In my case, there were no violations of LSL Facebook policy. I was banned for asking questions about ‘Right to Work’ legislation. My questions were on topic and adhered to the Lake Sun’s stated policies for comments. Nor was I the only person banned as a result of editorial malpractice, as others were banned for asking similar questions. Now, Lake Media, caught in the vice of corporate bankruptcy and a documented lack of credibility, is scrambling to remain relevant while its circulation numbers are presumably dropping, in direct relationship to the community’s lack of trust in the organization.

The Lake Sun has asked for submissions from the public to address why they should be allowed to sit on this board. They have asked that all such submissions be kept to 150 words and should include background information, such as educational background and current profession.

During the past three years, I have written more than 150 words on the Lake Sun’s woes. They have been caught in a cavalcade of lies and manipulations of fact. Consistently, under the ‘leadership’ of editor Joyce Miller, they have set aside the public’s best interests in order to satisfy false narratives provided to them by school administrators, board members and elected representatives of the Lake area.

The paper, having lost the trust of the community they purport to serve, has traded its credibility away for cents on the advertising dollar. This plea for community involvement has come far too late. The editorial direction of Lake Media and its subsidiaries has been a lemming march over a sheer cliff. Now, realizing the errors that have been made under Miller’s tenure, the paper is hopeful for a life line from the very community they have repeatedly lied to.

While I have no expectation of being invited to participate in such a board, I would suggest that Lake Media consider offering invitations to Leslie Chamberlin of Citizens for a Better Camden County and local business owner Theresa Townsend. These ladies, while lacking a background in journalism, distribute qualities that are sorely lacking at the Lake Sun: integrity and trustworthiness.

Considering the established history of Lake Media’s editorial direction, these are traits that will almost certainly disqualify both women from serving on such a board.

One last suggestion from a member of the community regarding the Lake Sun and their woeful lack of credibility:

Fire the entire staff, starting with editor Joyce Miller OR develop a marketing strategy that would serve a tabloid. Credibility is the currency of news organizations. The balance sheet of public opinion is running parallel to the Lake Sun’s.

Both are clearly in the red.

*EDITOR’S NOTE: A previous version of this article appeared with the following statement:

‘ Now, Lake Media, caught in the vice of corporate bankruptcy and a documented lack of credibility, is scrambling to remain relevant while its circulation numbers are dropping in direct relationship to the community’s lack of trust in the organization. ‘

This sentence has been amended to its current form.

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